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Follow our simple guide to maximising your sponsorship potential!
Shout about it!
- Once your online sponsorship page is up and running email all your potential supporters and don’t stop at close friends, family and colleagues. Why not contact overseas friends, former colleagues, college friends, fellow members of your church, sports/hobby clubs and so on.
- When you email potential supporters separate your friends, families and colleagues etc into groups so you can write a more personal email and ask them to forward your page to their contacts too.
- Ask your employer to sponsor you and put a link to your page on the intranet or website. Some employers have a match funding scheme that you might be able to benefit from.
- Prioritise. First get in touch with those people who you most expect to sponsor you, and for the largest amount of money. People who come to your page once you already have some sponsorship will be encouraged to join in and often match the amount previous sponsors have given.
- Use your Twitter, Facebook and MySpace pages to tell people about your fundraising and give them updates on how you are getting on. Don’t just rely on them as your only way of contacting people though, a personal touch always works best.
- Add a link to your page in your personal email signature and if you have permission, add it to your work signature too. That way everyone you contact is a potential sponsor and you may well gain some unexpected donors!
- Publicise your efforts on the notice board in your gym, library, church, college, pub, children’s school, work canteen, etc. Tell people what you are getting up to and why, and ask people to sponsor you by going to your online fundraising page. You would be surprised at the amount of people who have been sponsored by complete strangers!
Tell a story and keep them coming back for more
- Capture people’s interest and imagination by telling them your story.
Why did you choose Porchlight? Why have you picked this particular challenge or event? What do you hope to gain from the experience and how will it make a difference? - Post regular updates and upload new photos to make your page more engaging and tell people how your preparations or training are coming along.
- Updating your page also gives you a reason to send a follow up email to remind people of your event and let them know there is something new to be found on your page. Be persistent, it is likely to take more that one round of emails to reach your target.
When it’s all over
- After your event is finished continue to ask people to sponsor you.
- Update your page and include photos of the actual event, your results etc. Seeing all the effort and hard work you have put in can persuade anyone who hasn’t sponsored you yet to make a contribution, so leave your page open for a couple of weeks after the event and email round an update and final appeal.
- Thank people.
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